http://www.fastcompany.com/blog/anya-kamenetz/green-day/car-companies-rearranging-deck-chairs-titanic
FAST COMPANY: Pasadena's Art Center College of Design is in the middle of a three-day summit on sustainable mobility and the future of the automotive industry, bringing designers together with political leaders like Rep. Edward Markey and LA's mayor Antonio Villaraigosa and green luminaries like Amory Lovins.
FAST COMPANY: Pasadena's Art Center College of Design is in the middle of a three-day summit on sustainable mobility and the future of the automotive industry, bringing designers together with political leaders like Rep. Edward Markey and LA's mayor Antonio Villaraigosa and green luminaries like Amory Lovins.
After a panel discussion, Nesbitt, along with representatives of Toyota and hybrid startup Bright Automotive, were asked a very rude question.
"Are you guys rearranging the deck chairs on the Titanic?"
Bill Reinert of Toyota Motors bristled at the charge. "I don't think that any of the three of us up here see business as usual. We might see things going in different directions than you do, but we don't see business as usual. The fact that we talk about how difficult it is to bring this stuff to market and to educate the consumer doesn't mean we think it shouldn't be done."
